January is the best month to join a dating app according to experts.


The first Sunday of the year is known as “Dating Sunday” while this sounds like another made up holiday it’s actually backed by numbers. The first Sunday of the year is the where dating apps will see the highest traffic all year. If you’re looking for love this Sunday is an ideal time to start.

Maybe it’s because the hustle and bustle of the holidays is over or maybe it’s because people want to give 2023 a fresh start. What we do know is January is a great month to get out there and potentially meet someone new.

We talked to Bumble’s Relationship Expert Shan Boodram about the latest dating trends for 2023.

According to the popular dating app, we should be optimistic about dating in 2023, with 70% of global respondents saying they feel positive about the romance ahead. * Some major trends include dating outside your usual ‘type’, prioritizing work/life balance, navigating the rising cost of living, and a willingness to confront gender norms.

Here are some of the biggest online dating trends for 2023:

No Geographical Boundaries

More people are willing to date outside of their immediate city. They are willing to search for a partner that doesn’t live in the same area as them.

Open Casting

Meaning people are seeking relationships beyond their ideal “type”

More Kindness

Daters are looking for more kindness in their lives.

About Bumble:

Bumble, the women-first dating and social networking app, has released its top trends that will define dating in the new year, based on its global survey conducted amongst more than 14,000 Bumble members. Looking ahead, Bumble’s research suggests that next year will focus more on challenging the status quo and finding more balance in how we date.

About Shan Boodram

Shan Boodram is a certified sex educator, dating coach and intimacy expert. Boodram is host of the top podcast, “Lovers and Friends” and the best-selling author of “The Game of Desire.” She was previously a resident expert on Netflix’s “Too Hot to Handle” in addition to starring in Peacock’s show “Ex-Rated with Andy Cohen”. She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association.

*Research was conducted by Bumble using internal polling between 12th October - 1st November 2022 with a sample of 14,300 Bumble users around the world, including the United States.

Kolby Bass

Kolby Bass

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